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lampenfassung
Worth a lookShows low returns (1.3%), but soft demand (-31.2% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 6% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,206.49avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay€237K€237K/yr · 730K searches
Avg price
Bad€8.71avg listing price — sweet spot $15–$100
Price range
Bad€2.41–€16.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.2%90-day search growth — must beat 0% to launch