52
harry potter kerzen
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-51.1% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great287.03avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€17.36avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good€6.08–€31.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Bad€95K€95K/yr · 173K searches
Growth
Bad-51.1%90-day search growth — must beat 0% to launch