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halogen g9
Skip itSoft demand (-43.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay1,900.55avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€103K€103K/yr · 82K searches
Avg price
Bad€8.10avg listing price — sweet spot $15–$100
Price range
Bad€3.84–€16.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-43.9%90-day search growth — must beat 0% to launch