32
gu4 led
Skip itSoft demand (-48.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Good924.37avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.39avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay€4.81–€19.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€43K€43K/yr · 83K searches
Growth
Bad-48.2%90-day search growth — must beat 0% to launch