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gu10 fassung
Skip itSoft demand (-38.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Review moat
Good590.15avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.94avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Price range
Okay€5.72–€18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad€70K€70K/yr · 89K searches
Growth
Bad-38.3%90-day search growth — must beat 0% to launch