38
gu10 35w
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good€4.11–€31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.13avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,091.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€69K€69K/yr · 56K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-44.4%90-day search growth — must beat 0% to launch