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glühbirne e27 dimmbar
Skip itSoft demand (-49.9% this quarter) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Good€12.08avg listing price — sweet spot $15–$100
Price range
Okay€3.27–€23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,607.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad€89K€89K/yr · 125K searches
Growth
Bad-49.9%90-day search growth — must beat 0% to launch