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gartendeko
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Growth
Great+73.3%90-day search growth — must beat 0% to launch
Price range
Great€4.98–€57.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€16.71avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,488.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay€159K€159K/yr · 1.9M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale