35
g23 led
Skip itSoft demand (-45.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good€3.74–€42.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good863.25avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.50avg listing price — sweet spot $15–$100
Market size
Bad€40K€40K/yr · 47K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-45.7%90-day search growth — must beat 0% to launch