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46

edison glühbirne e27

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Soft demand (-34.9% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 8Conversion 53Competition 81Returns 41Price range 63Avg price 73Brand share 79Review moat 66Quality gap 37

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great56%

top-5 brand share — no brand owns this niche

Avg price

Good€14.74

avg listing price — sweet spot $15–$100

Review moat

Good874.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good€4.17–€33.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€49K

€49K/yr · 76K searches

Growth

Bad-34.9%

90-day search growth — must beat 0% to launch

Trend