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e27 led warmweiss dimmbar
Skip itSoft demand (-48.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.39avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.41–€23.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,353.65avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad€27K€27K/yr · 37K searches
Growth
Bad-48.5%90-day search growth — must beat 0% to launch