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e27 led kaltweiss
Skip itSoft demand (-43.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.00–€21.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.16avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,338.22avg incumbent reviews — the moat a new listing must climb
Market size
Bad€91K€91K/yr · 101K searches
Growth
Bad-43.1%90-day search growth — must beat 0% to launch