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e27 led dimmbar
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.33avg listing price — sweet spot $15–$100
Price range
Okay€4.29–€23.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay2,911.15avg incumbent reviews — the moat a new listing must climb
Market size
Okay€111K€111K/yr · 177K searches
Growth
Bad-48.8%90-day search growth — must beat 0% to launch