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e27 glühbirne
Skip itSoft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good€337K€337K/yr · 451K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay€3.55–€22.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.36avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,857.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-44.6%90-day search growth — must beat 0% to launch