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e14 led warmweiss
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great€878K€878K/yr · 1.4M searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,952.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€4.34–€16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-49.8%90-day search growth — must beat 0% to launch