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e14 led kaltweiß
Skip itSoft demand (-43.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,261.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.68avg listing price — sweet spot $15–$100
Price range
Okay€3.30–€20.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€58K€58K/yr · 78K searches
Growth
Bad-43.0%90-day search growth — must beat 0% to launch