47
deko lampe
Skip itSoft demand (-61.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great€16.78avg listing price — sweet spot $15–$100
Price range
Great€5.52–€51.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,680.01avg incumbent reviews — the moat a new listing must climb
Market size
Bad€23K€23K/yr · 307K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand