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deckenlampe e27

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Soft demand (-36.6% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 7Conversion 12Competition 80Returns 52Price range 78Avg price 85Brand share 82Review moat 60Quality gap 50

Avg price

Great€18.85

avg listing price — sweet spot $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Price range

Great€7.99–€40.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,114.44

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.9%

return rate — above 5% kills the launch gate

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€41K

€41K/yr · 217K searches

Growth

Bad-36.6%

90-day search growth — must beat 0% to launch

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