49
back to the future
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great271.11avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Avg price
Great€18.02avg listing price — sweet spot $15–$100
Price range
Good€6.08–€33.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Market size
Bad€35K€35K/yr · 175K searches