44
aufbauspot
Skip itSoft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€37.37avg listing price — sweet spot $15–$100
Review moat
Great130.46avg incumbent reviews — the moat a new listing must climb
Price range
Great€11.96–€70.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€62K€62K/yr · 153K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale