59
zollstock
Launch itA $1.3M/yr market growing +3.2% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great€19.65avg listing price — sweet spot $15–$100
Market size
Great€1.3M€1.3M/yr · 597K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,693.21avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.25–€229.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand