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wood parfum herren

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Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 3Growth 15Conversion 2Competition 30Returns 97Price range 75Avg price 77Brand share 57Review moat 68Quality gap 50

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great€15.64

avg listing price — sweet spot $15–$100

Price range

Great€4.10–€48.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good797.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

Market size

Bad€14K

€14K/yr · 487K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

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