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wilo heizungspumpe umwälzpumpe
Skip itSoft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great248.55avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good€151.35avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay€34.08–€244.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€51K€51K/yr · 50K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-43.6%90-day search growth — must beat 0% to launch
Signals High Price