40
werkzeug adventskalender 2023
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great116.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great€96.49avg listing price — sweet spot $15–$100
Price range
Good€77.65–€115.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€208K€208K/yr · 69K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand