51
werkzeug adventskalender 2022
Worth a lookShows low returns (0.6%), but weak search conversion (0.9%) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible€45.94avg listing price — sweet spot $15–$100
Review moat
Good549avg incumbent reviews — the moat a new listing must climb
Price range
Good€11.66–€130.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€133K€133K/yr · 321K searches
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand