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unterputzradio
Skip itSoft demand (-33.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great391.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€119.16avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay€21.43–€229.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€43K€43K/yr · 34K searches
Growth
Bad-33.6%90-day search growth — must beat 0% to launch