60
türstopper
Launch itA $1.2M/yr market growing +17.3% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great€1.2M€1.2M/yr · 2.4M searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,429.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.11avg listing price — sweet spot $15–$100
Price range
Bad€3.65–€16.19cheapest to priciest tracked listing — scored on the share inside $15–$100