51
türalarm
Worth a lookShows a sweet-spot price point ($21.71 avg), but soft demand (-23.2% this quarter) keeps it on the watch list.
Avg price
Great€21.71avg listing price — sweet spot $15–$100
Price range
Great€5.91–€88.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,278.49avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay€167K€167K/yr · 285K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.2%90-day search growth — must beat 0% to launch