45
torch lighter
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good€12.75avg listing price — sweet spot $15–$100
Price range
Good€3.98–€27.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,926.32avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€32K€32K/yr · 86K searches
Growth
Bad-52.6%90-day search growth — must beat 0% to launch