32
tesa moll
Skip itSoft demand (-64.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,662.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€6.36avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad€35K€35K/yr · 110K searches
Growth
Bad-64.5%90-day search growth — must beat 0% to launch
Price range
Bad€3.21–€10.15cheapest to priciest tracked listing — scored on the share inside $15–$100