27
tedee
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great235.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay€179.74avg listing price — sweet spot $15–$100
Market size
Okay€115K€116K/yr · 53K searches
Competition
Bad76%top-5 click share — a locked-up shelf
Returns
Bad6.9%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Price range
Bad€71.59–€342.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand