51
tapo
Worth a lookShows a sweet-spot price point ($35.88 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Avg price
Incredible€35.88avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Market size
Great€1.1M€1.1M/yr · 1.3M searches
Price range
Good€5.19–€122.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,078.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand