40
stuhlsocken
Skip itSoft demand (-51.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,271.35avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.20avg listing price — sweet spot $15–$100
Market size
Okay€115K€115K/yr · 189K searches
Price range
Bad€7.43–€15.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-51.7%90-day search growth — must beat 0% to launch