54
stecker
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($7.28 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,156.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€423K€423K/yr · 764K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay€1.61–€25.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Avg price
Bad€7.28avg listing price — sweet spot $15–$100