49
speed square
Skip itSoft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great€21.60avg listing price — sweet spot $15–$100
Price range
Great€8.59–€65.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,863.91avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay€168K€168K/yr · 228K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch