35
sofirn
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible€36.98avg listing price — sweet spot $15–$100
Price range
Incredible€18.68–€97.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great221.19avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€29K€29K/yr · 123K searches
Brand share
Bad100%top-5 brand share — brand-locked demand