50
smart home
Worth a lookShows a sweet-spot price point ($47.67 avg), but weak search conversion (0.2%) keeps it on the watch list.
Avg price
Great€47.67avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay€175K€175K/yr · 2.0M searches
Price range
Okay€1.00–€299.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,008.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-34.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand