54
silikon
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.13–$15.59) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,025.33avg incumbent reviews — the moat a new listing must climb
Market size
Good€522K€522K/yr · 965K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Avg price
Bad€6.87avg listing price — sweet spot $15–$100
Price range
Bad€2.13–€15.59cheapest to priciest tracked listing — scored on the share inside $15–$100