47
seed phrase
Skip itSoft demand (-45.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€42.73avg listing price — sweet spot $15–$100
Review moat
Great315.74avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great€9.93–€122.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€34K€34K/yr · 38K searches
Growth
Bad-45.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand