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saunaofen
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible19.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay€255K€255K/yr · 125K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay€340.48avg listing price — sweet spot $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Price range
Bad€30.80–€1345.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-52.3%90-day search growth — must beat 0% to launch