35
saunadecke
Skip itSoft demand (-62.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great104avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good€139.42avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad€94K€94K/yr · 110K searches
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad€49.22–€377.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.2%90-day search growth — must beat 0% to launch