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ryobi

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Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 41Growth 55Conversion 4Competition 82Returns 78Price range 12Avg price 76Brand share 11Review moat 66Quality gap 55

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great€98.36

avg listing price — sweet spot $15–$100

Review moat

Good876.12

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay€215K

€215K/yr · 704K searches

Price range

Bad€6.89–€690.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

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