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rettungsmesser
Skip itSoft demand (-18.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Incredible€28.23avg listing price — sweet spot $15–$100
Price range
Great€8.18–€79.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good1,219.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay€133K€133K/yr · 288K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.0%90-day search growth — must beat 0% to launch