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Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€80.02avg listing price — sweet spot $15–$100
Market size
Good€668K€668K/yr · 497K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,461.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€20.08–€228.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Signals High Price