60
rakel
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great€3.24–€53.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay€254K€254K/yr · 176K searches
Review moat
Okay1,877.13avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.43avg listing price — sweet spot $15–$100
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand