45
quirl
Skip itSoft demand (-7.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great€3.82–€67.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay€10.95avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,574.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad€88K€88K/yr · 123K searches
Growth
Bad-7.6%90-day search growth — must beat 0% to launch