65
pinzette
Launch itA $1.8M/yr market growing +4.9% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Great€1.8M€1.8M/yr · 1.4M searches
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good€13.57avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good€1.93–€146.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,442.84avg incumbent reviews — the moat a new listing must climb