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pink stuff
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Okay€274K€274K/yr · 497K searches
Price range
Okay€4.05–€22.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.60avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,856.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand