37
osmo
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good€172.46avg listing price — sweet spot $15–$100
Review moat
Okay1,554.81avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay€149K€149K/yr · 94K searches
Price range
Bad€16.29–€476.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Price