43
o ring
Skip itPrices mostly outside the sweet spot ($3.65–$15.97) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,065.87avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Okay€107K€107K/yr · 218K searches
Avg price
Okay€9.11avg listing price — sweet spot $15–$100
Price range
Bad€3.65–€15.97cheapest to priciest tracked listing — scored on the share inside $15–$100